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AI-enabled websiteLive · icsolar.rs

IC Solar: AI Website & Growth System

An interactive B2B website with customer tools, AI guidance, and structured lead generation.

Customer toolsAI assistantSEOLead generation
Problem

A brochure, not a salesperson

The traditional pattern: read about the company, find a phone number, leave. Nothing on the site helped a visitor take the first step on their own.

Solution

Tools, assistant, and content

Four live assessment tools, a grounded technical assistant, and an SEO/content layer give visitors reasons to engage before contacting anyone.

Value

Qualified inquiries

Tool results become structured leads for engineer review: the site prepares the sale, people close it.

Live production
04

interactive assessment tools

01

grounded technical assistant

Structured

lead handoff to an engineer

Recurring

SEO/content intelligence behind the site

Build evidence, not claimed marketing results. Measured numbers get added as analytics data accumulates.
Why this matters

A traditional engineering website behaves like a brochure: visitors read, maybe call, and leave.

Turns a static company website into an interactive sales and decision-support surface: visitors self-qualify with real tools, the assistant answers repetitive questions from approved content, and the engineering team receives structured, context-rich inquiries instead of inquiries with little usable context.

What the system does
  • Conversion-oriented company website structured around customer questions, services, process, equipment, projects, and contact
  • Four interactive assessment tools: bill analysis (PDF/image intake), consumption profile, location potential, and quick estimate
  • A grounded AI technical assistant that answers from approved company content and directs visitors to an engineer
  • SEO and content layer: a real project case study, educational articles, and internal linking between tools, content, and conversion
  • Structured lead handoff: a tool result becomes a qualified inquiry the engineering team can review with full context
Workflow

From input to a reviewable next action.

  1. 01

    Visitor arrives

    Google, local search, or a direct visit lands on an educational or service page instead of a generic brochure.

  2. 02

    Explores a tool

    The visitor picks one of four assessment tools, or asks the technical assistant a question it answers from approved content.

  3. 03

    Personalized estimate

    Bill intake, consumption profile, or location data produce an orientation estimate the visitor can actually use.

  4. 04

    Qualified inquiry

    The visitor sends the assessment to an engineer through a structured lead form, with the context already attached.

  5. 05

    Engineer review

    The team reviews each inquiry; final commercial and engineering decisions stay with people, not the website.

Interface and workflow evidence

Visible proof, without private operational data.

IC Solar tools page with four assessment tools: bill analysis, location potential, quick estimate, and consumption profile.
Interactive tools overview

Select a step to see what happens there.

Step 01

Google, local search, or a direct visit lands on an educational or service page instead of a generic brochure.

Step
Architecture notes

Under the hood

The website is a surface: underneath it, the tools, the assistant, lead routing, and a recurring content workflow do the actual work.

  1. 1Interactive tools call server routes that keep API keys private (bill intake, location data, assistant).
  2. 2The assistant is bounded to approved site content and directs unknown questions to an engineer instead of guessing.
  3. 3Lead submissions are validated server-side and forwarded as structured records.
  4. 4A recurring n8n workflow prepares SEO/content intelligence for human review behind the site.
NEXT STEP

Want a website that works like this?

Tell me what your customers currently have to call or email you about, and I'll map which parts of that a website tool, an assistant, or a qualification flow could handle.