Live commercial buildIC Solar: AI Website & Growth System
An interactive B2B website with customer tools, AI guidance, and structured lead generation. Live at icsolar.rs.
View case studyENGINEERING-MINDED AI SYSTEMS
I build practical AI systems for real businesses.
Websites, customer tools, automation, and internal software that connect AI with real business workflows - without removing human control.
If you already have customers and a process that works, but part of your business is still slow, manual, or limited by existing software, I can help improve it with AI and custom software.
What do you need to improve?I need a smarter websiteWebsite + customer tools + lead generationBest whenCustomers still need to call or email for every answer, estimate, or next step.Typical buildCalculator · AI assistant · lead qualification→I need to automate a processCRM + agents + operational workflowsBest whenThe same work keeps moving between email, forms, spreadsheets and CRM.Typical buildCapture · process · CRM · review→I need a custom business toolDashboards + portals + internal softwareBest whenYour team has outgrown spreadsheets or disconnected software.Typical buildTasks · documents · status · approvals→
Start with the problem, not the technology
The right solution might be an AI tool, an automation, a better interface, or a combination of all three.
Electrical engineering backgroundProduction n8n automationsCRM / ERP workflowsHuman-approved deliveryAgentic system designOperational reliabilityElectrical engineering backgroundProduction n8n automationsCRM / ERP workflowsHuman-approved deliveryAgentic system designOperational reliability
SELECTED WORK
View all projectsSystems that connect technical design with business context.
Three selected builds show how I approach customer-facing software, production automation, and internal business systems.
Live commercial buildSupplier Sourcing & Approval Agent
Research, deduplication, human approval, bounded daily recovery, and weekly discovery in one controlled pipeline.
View case study
Custom business prototypeBalkan TV Lead & ERP Agent
A reviewable sales workflow that connects partner leads, ERP/customer records, lead scoring, and human-approved outreach.
View case studyWHAT I BUILD
Customer-facing tools, automation, and internal software built around real business problems.
AI-powered websites & lead systems
Websites that do more than present a company - interactive calculators, AI assistants, qualification flows, customer tools, and CRM handoff.
AI workflow & agent systems
Research, classification, scoring, structured outputs, evaluator steps, and decision support around a real process.
CRM / operations automation
Data cleanup, reply matching, status synchronization, customer context, and follow-up preparation across existing tools - with approval-gated n8n pipelines and scheduled recovery for production workflows.
Custom portals & internal tools
Dashboards, client portals, growth intelligence, and operational workspaces for teams that have outgrown spreadsheets and disconnected software.
DOCUMENTED WORK
Evidence you can inspect, not invented impact numbers.
These counters describe what is publicly documented in this portfolio. Time and savings depend on the visitor's workflow, so the calculator below estimates their workload instead of claiming mine.
documented systems
automation case studies
selected homepage builds
anonymized production automations
WHERE WORK GETS STUCK
Most teams do not need another dashboard. They need a clearer flow of work.
I focus on the handoffs where information becomes scattered, decisions slow down, and people repeat the same operational steps every day.
Scattered operational data
Customer records, inboxes, spreadsheets, supplier research, and internal context rarely live in one reliable place.
Manual decisions at every step
Teams repeatedly sort, compare, score, summarize, and prepare the same work before a decision can move forward.
Websites that stop at information
The site exists, but customers still have to call or email to get an estimate, an answer, or a clear next step.
LIVE WORKFLOW PATTERNReview-first automation
Controlled deliveryDaily recoveryBounded check for missed or stalled records
MAX 5AUTOMATION CHECK
How suitable is this process for automation?
A quick estimate of how repetitive and structured the process is, how much manual work it currently takes, and where human review still matters.
TRY A REAL EXAMPLE
Not sure what counts as one repetition? Load a realistic example - every value stays editable.
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AssessmentAdd your process details to see a directional assessment.
- / 100Automation Fit
Current manual workload20 h / month
This estimates current workload, not guaranteed time saved.PRODUCTION AUTOMATIONS
Explore automationsReal workflow evidence, presented without private client data.
Two anonymized n8n systems show the reliability patterns behind my current production work.
Approval-gated
Supplier Sourcing & Approval Agent
Research, deduplication, human approval, bounded daily recovery, and weekly discovery in one controlled pipeline.
Running in productionInbox-to-CRM Reply Matching
Multi-mailbox monitoring, fallback matching, CRM status synchronization, and an overdue-only follow-up digest.
FIELD NOTES
Read all notesShort notes from building automation systems.
Practical design decisions around reliability, human control, and messy operational data.
01
Why human-approval gates change what you can automate
The approval step often matters more than the AI model because it defines where risk stops.
Field note · 4 min02Designing a daily recovery job as an automation safety net
A bounded recovery path can be more reliable than making the live workflow increasingly complicated.
Field note · 4 min03Matching inbound replies to CRM records
A short fallback chain keeps CRM matching useful when email threading stops being reliable.
Field note · 3 minABOUT
An engineer who cares about how systems work for people.
Jovan FilipovićAI SYSTEMS & AUTOMATIONTap to zoom
I got into automation by watching capable people lose hours to work a machine should prepare: retyping data, chasing confirmations, cross-checking spreadsheets. My electrical engineering background taught me to think in inputs, constraints, and failure modes - and that is exactly how I build software.
What drives me is the moment a system quietly does the preparation and a person gets to make the real decision. So everything I ship stays small, inspectable, and under human control - because trust in a system is earned the same way as trust in a person: by being predictable when it matters.
- Systems thinking
- Business-first scope
- Human-approved decisions
- Clear communication
START WITH THE PROBLEM
Tell me what you want to improve.
Whether it's a website that should do more for customers, a repetitive workflow, or an internal process that has outgrown spreadsheets - start with how it works today, and I'll help you identify the smallest useful system to build.
Projects are scoped and priced by the problem: the scope, the integrations, the data and content involved, and how much custom software it takes - not by the hour.
